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Do Keyword Research

Search engine users use specific search terms that they enter into a search box. These words are called keywords.

Ask yourself this question: "What keywords might web surfers enter as a search term if they are looking for something that my website offers them?" You will come up with a nice list, hopefully, but that is not enough. Use the keyword research tools below, both to enlarge your list of suitable keywords (a few hundred wouldn't hurt) and to learn about keyword competition as well as keyword popularity.

Good keywords are those that find a good balance between:
a. High Popularity (keyword frequently searched)
b. Little Competition (keyword rarely found on other sites)

Easy Step Guide to SEO | SEO Resources

Wordtracker (powerful) | Google Adwords Keyword Tool (quick)